A better bag for a better world.

We make organic cotton bags, by hand, that are better for you and the planet.

Shop our bestsellers

Zipper Lunch

Non-toxic, eco-friendly, washable lunch bags for kids and adults.

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Snack Bags

Reusable sandwich and snack bags for school and work.

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Totes + Backpacks

Classic totes + old-school backpacks for your everyday toting.

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Our story.

Fluf started with the dream of creating beautiful products made from the best materials.

Seriously sustainable.

Winners of the Clean + Conscious Award 2021, celebrating products that are non-toxic, ethical, sustainable & responsible.


Pairs of hands care for each product during its production lifecycle.


Less energy used with our recycled polyester (rPET) lining.


Climate Neutral Certified as of 2022.

A must have!

This lunch bag is my absolute favorite!!!! Machine washable. Holds a standard size water bottle. Very durable. Lots of room to pack a day full of snacks and a lunch. Just buy it and thank me later. You won’t be disappointed.

Our favorite lunch bag of all time

I’ve purchased so many lunch bags for my family over the years. One with compartments, one with food trays, one with cup holders β€” you name it, I have it. Everyone loves this one for some reason!

Talk about an absolutely perfect lunch bag

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Talk about an absolutely perfect lunch bag! This thing looks small, but can pack just about anything. … Absolutely wonderful product!

Five Stars

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My favorite lunch bag!

I make my own lunch to bring to work, and I’ve been through a few lunch bags and this is the perfect lunch bag! I like the material and the shape and size. … Love that it’s washable, I throw it in the washer every weekend.

I am obsessed with this
lunch bag!

This bag is very roomy at the bottom and has an elastic sleeve to place water bottles and other drinks.

Cute, roomy, and excellent quality

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I’m a dude, this bag is super cute.

Fan Favourite

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I’m not only a fan, but so is everyone I work with. I wish I were lying but I’m loving the attention. Very chic and playful.

Best lunch ever.

Nathalie Butterfield Fluf Office

Our promise.

We strive to reduce our carbon footprint and bring you the healthiest, most sustainable products, designed for the way you really live.